top of page

Validated in Romania: A Business Intelligence App Built to Scale Globally

Updated: Jun 5

Introduction

When we launched Piroi | my BUSINESS IN ROMANIA®, our goal was simple: help business owners, CFOs, and accountants stay ahead of constant legislative changes—without digging through endless PDFs. Delivering timely, curated legislative and tax updates—business intelligence, simplified.

In the first week, the app reached the Top 10 in Romania’s App Store, appearing alongside global names like Reddit, Substack, and Google News.


Screenshot of the Romanian App Store (News category), showing “Piroi | my BUSINESS IN ROMANIA®” ranked in the Top 10 during its launch week, alongside platforms like Reddit, Substack, and Google News.

But this post isn’t about rankings. It’s about how that early traction proved a point—and why we believe this model could work in many other countries too.


What this Business Intelligence App Offers

The app is not just a newsfeed or content aggregator. The Piroi app delivers:

  • Real-time updates on tax, payroll, and company law

  • Expert commentary, carefully curated

  • Access to forms, deadlines, and official documents

  • Clean mobile design, built for speed and clarity

  • Dual-language content (Romanian + English)

  • Podcast-style audio summaries for busy professionals

  • Push notifications, driving high engagement


Why It Works — and Why It Matters

The app worked in Romania because it met a clear, underserved need.

But that need isn’t unique to Romania. Professionals around the world face:

  • Constant regulatory updates

  • Fragmented access to trustworthy information

  • A growing pressure to stay compliant, faster

Our app addressed that locally. But the framework, delivery model, and experience are designed to scale globally.

And that’s where our next chapter begins.


Scaling the Concept Through Trusted Partnerships

We’re seeking strategic partners—particularly within the TAG Alliances and Harvard Business School network—interested in scaling this model together within new countries or regions.

What we’re offering:

  • A proven technical infrastructure

  • A flexible, modular content system

  • Ongoing support for localisation, legal filtering, and monetisation

  • A business intelligence app available for white-labelling or co-branding

Wherever you are, if your market faces similar challenges, this model is ready for you.

For larger markets or multinationals, we also envision regional hubs, where several countries can be served under a unified framework. This approach balances localisation with operational efficiency, and supports clients working across borders.




Leadership Team with International Experience and Local Credibility

Dr. Maria Piroi – Product & Content Strategy

PhD in Accounting, licensed tax advisor, accountant, and auditor, with 20+ years’ experience in accounting and tax advisory for multinational clients. Leads editorial oversight.

Dr. Bogdan Năstase – Vision & Platform Development

PhD in Management, licensed tax advisor. Coordinated the Information Office of the European Investment Bank in Luxembourg. Studied at Harvard Business School. Responsible for market expansion, partnerships, and strategic positioning.

Backed by a team of 20+ experts, covering content generation, international regulatory compliance, IT and data security.

Together, a unique combination of technical expertise, international vision, and local insight, validated in a professional services firm, Member of TAG Alliances®, with 25 years of client-facing experience.


Inspired by Bloomberg’s First Step

We’ve often said this isn’t just an app—it’s the foundation of a broader platform. Just like Bloomberg began with a terminal delivering fast, clean financial data, we started with a mobile solution delivering relevant, local business intelligence.

We’re not comparing ourselves to giants—just taking notes from how they started:

One clear problem. One smart delivery. One market at a time.


📲 Try the App

Available now:


📅 Let's talk

Our team will be attending the TAG Alliances 2025 Europe, Middle East, & Africa Regional Meeting (June 12 - 14, 2025). If you’re in Cyprus or attending, we’d be glad to connect in person and explore potential collaboration.

Otherwise, contact us (contact@piroi.com, +4073TAXNEWS) to explore how this app could serve your market next.


Piroi | my BUSINESS IN ROMANIA®

Built for clarity. Proven at launch. Designed to scale—together.

bottom of page